MEET THE $140 Million Man
ZACH PAYNE | Broker
PAYNE Real Estate
FINDING HARMONY WHERE RUGGED MEETS REFINED
Zach Payne does things differently—by design. With an unmatched work ethic, a sharp instinct for strategy, and a commitment to telling clients the truth (even when others won’t), he’s built a reputation for getting results where others fall short. He seamlessly blends old-school dedication with cutting-edge marketing, bringing a rare combination of grit and innovation to real estate.
Zach’s expertise is rooted in generations of North Georgia real estate, but his approach was sharpened in the world of high-end design, where he worked with top entertainment companies, celebrities, and luxury brands. Trading the fast-paced streets of New York City for the rolling mountains of Georgia, he brought back a deep understanding of branding, sales psychology, and high-level negotiation.
Jordan and Zach Payne at home in Downtown Dahlonega, GA
Specializing in luxury properties and land development, Zach’s ‘Concierge-Style’ service prioritizes quality over quantity, leading to over $145 million in sales and record-breaking transactions. His clients trust him for his honesty, expertise, and ability to seamlessly blend rugged charm with refined elegance—both in his work and his personal style. Dubbed ‘the Ralph Lauren of Real Estate,’ he doesn’t fit the mold of a traditional luxury agent. And that’s exactly why he stands out.
“I’m a cowboy boots and hat guy selling multi-million-dollar homes—but my clients appreciate my relatability over posturing. Trust is everything in this business, and I never try to be someone I’m not. My job is to make the process as smooth, transparent, and successful as possible, and I take that responsibility personally.”
Educated at the prestigious institutions, New York University’s Tisch School of the Arts and Savannah College of Art and Design, Zach brings a creative, strategic vision to every deal. As he leads PAYNE Real Estate into the future, his focus remains on redefining luxury, pushing boundaries, and delivering an unparalleled client experience.
Notable Accomplishments
Over $145,000,000 in Residential Real Estate sales | Individual Agent
RealProducers Ranked The Top 100 in Georgia
RealTrends "The Thousand" Top Agent List in America
#1 Individual Agent by Closed Volume | Previous Brokerage
Top 5 Individual Agent by Closed Volume | Southeast Region
2022 Highest Residential Sale Price in History | Dawson, Lumpkin, White Counties
Board Vice Chair | Dahlonega Downtown Development Authority
Life Member of the 400 North Board of REALTORS®
Circle of Excellence Life Member
Certified Luxury Home Marketing Specialist